Yet the size of those companies pales in comparison to YouTube, the video site owned by Alphabet. Spotify is first, boasting more than 50 million subscribers. Video and music belong together, Iovine says. That's the only way for a music service to attain real scale.Īpple Music has signed up more than 20 million subscribers, making it the second-largest paid music streaming service in the world. That's why Apple paid $3 billion for Beats Music, why it revamped the service last year and why Apple is indulging Iovine's efforts to turn Apple Music into a one-stop shop for pop culture. It's vital to keeping customers loyal to the iPhone (as opposed to phones from Samsung or Google). With iTunes sales in decline and streaming services such as Spotify on the rise, Apple Music is an increasingly important part of the Apple universe. ``I’m trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. “A music service needs to be more than a bunch of songs and a few playlists,'' Iovine said. So why, after years of speculation that Apple could buy a movie studio or Netflix, is the company finally making shows? But eventually he plans to go beyond music and has discussed possible ideas with his friend Brian Grazer, producer of Empire and Genius, and director J.J. Just last week, Apple announced it had acquired a couple of documentaries screening at the Tribeca Film Festival, one about music impresario Clive Davis and another about Bad Boy Records, the house that Diddy and Biggie built.Īpple Music honcho Jimmy Iovine told Alex Webb and me that Apple Music could release as many as 10 original series by the end of the year, including will.i.am’s Planet of the Apps and Carpool Karaoke, a spinoff of James Corden’s popular celebrity singalong segment.įor the moment, Iovine is mostly focused on music-related video, including a possible sequel to R. One player who won't be hosting a party is Apple, but the world's most valuable company is attracting a lot of attention with its recent investments in original programming. Twitter, Hulu, Google and Vice will spend the week pitching advertisers on their best shows just a couple weeks before CBS, NBC, ABC and Fox do the same. Good morning from New York, where executives from Los Angeles and San Francisco have descended for the annual NewFronts.
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